Our Brand Story
The Aera logo represents our commitment to innovation, creativity, and the seamless integration of technology and design.
Color Variations
Logo Elements
The Unifying Circle
The outer circle represents wholeness and unity in our approach to creative services. It symbolizes our full-service creative studio's comprehensive capabilities and the continuous cycle of innovation we bring to every project.
The Nested Triangles
The nested triangles form a dynamic 'A' for Aera while symbolizing growth and upward momentum. The layered approach represents our multi-faceted creative process and the integration of traditional design with AI innovation.
The Strategic Dots
The three dots symbolize the connection points between our services, representing the trinity of creation: idea, execution, and delivery. They also embody the balance between human creativity, technological innovation, and business success.
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Design Principles
Minimalist Design
Clean, purposeful design that emphasizes clarity and impact while remaining timeless and memorable.
Versatility
Adaptable across all mediums, from digital interfaces to print materials, maintaining its integrity at any scale.
Balance
Perfect harmony between geometric elements, creating a stable yet dynamic visual presence.
Innovation
Modern design approach that reflects our forward-thinking methodology and technological integration.
Usage Guidelines
Clear Space
Maintain minimum clear space around the logo equal to the height of the dot element.
Color Usage
Primary usage in black or white. Accent colors may be used in specific approved applications.
Sizing
Minimum size of 24px in height for digital and 0.25 inches for print to maintain legibility.